PSYCHOLOGY OF PRICE : How to Use Price to Increase Demand, Profit and Customer Satisfaction
Language: English Publication details: Ahmedabad Jaico Publishing House 2016/01/01Edition: 1Description: 232ISBN:- 9788184957686
- Marketing Management
- Pricing
- Marketing--Economic aspects
- Consumption (Economics)
- Contents:- Pricing as positioning-Cost-based calculations-Reading the Customers mind-Segmentation-New Launches, Belief and fairness-Memory and expectations, trials and reframing you prices-Anchoring-Competition-Decoys-Paying tomorrow for what you get today-The tea party-Bundling-Free offers-Upselling-Absorption and value pricing-other peoples money-managing the pricing environment-The psychology of giving
- 658.816 CAL
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Lending
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Ernakulam Public Library General Stacks | Non-fiction | 658.816 CAL/PS (Browse shelf(Opens below)) | Available | E187391 |
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
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