PSYCHOLOGY OF PRICE :
Caldwell,Leigh
PSYCHOLOGY OF PRICE : How to Use Price to Increase Demand, Profit and Customer Satisfaction - 1 - Ahmedabad Jaico Publishing House 2016/01/01 - 232
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
9788184957686
Gifted Raja Rammohun Roy Library Foundation,Culcutta
Marketing Management
Pricing
Marketing--Economic aspects
Consumption (Economics)
Contents:- Pricing as positioning-Cost-based calculations-Reading the Customers mind-Segmentation-New Launches, Belief and fairness-Memory and expectations, trials and reframing you prices-Anchoring-Competition-Decoys-Paying tomorrow for what you get today-The tea party-Bundling-Free offers-Upselling-Absorption and value pricing-other peoples money-managing the pricing environment-The psychology of giving
658.816 / CAL
PSYCHOLOGY OF PRICE : How to Use Price to Increase Demand, Profit and Customer Satisfaction - 1 - Ahmedabad Jaico Publishing House 2016/01/01 - 232
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
9788184957686
Gifted Raja Rammohun Roy Library Foundation,Culcutta
Marketing Management
Pricing
Marketing--Economic aspects
Consumption (Economics)
Contents:- Pricing as positioning-Cost-based calculations-Reading the Customers mind-Segmentation-New Launches, Belief and fairness-Memory and expectations, trials and reframing you prices-Anchoring-Competition-Decoys-Paying tomorrow for what you get today-The tea party-Bundling-Free offers-Upselling-Absorption and value pricing-other peoples money-managing the pricing environment-The psychology of giving
658.816 / CAL