NETWORK 18
Indira Kannan
NETWORK 18 Audacious story of a start-up - 1 - USA Penguin 2016/01/01 - 320
Description
About the Book: Network18
As Indians got their first taste of satellite television during the first Gulf War, Raghav Bahl saw his future in the signals flickering across the small screen. Armed with burning ambition, keen business sense and amazing audacity, he assembled a group of talented professionals and rank beginners to launch one of Indias earliest start-up success stories. Starting from a small room in New Delhis Safdarjung Enclave, Television Eighteen (TV 18) grew into Network18, one of Indias biggest media conglomerates. In less than two decades filled with excitement, adventure and frequent crises, Network18 launched pioneering properties, television and film careers, and racked up partnerships with blue-chip media brands like CNBC, CNN and Viacom. But a mix of hubris, overreaching and external factors set it up for a free fall. This is a story of brilliant ideas, severe setbacks, naked aggression, spectacular victories and fatal flaws. Its a story of a media empire that could only have been Made in India.
About the Author: Indira Kannan
Indira Kannan has over two decades of experience in print and television journalism. After starting her career with India Today, she joined Television18 (later Network18) in 1995 and worked with them until 2011 in New Delhi and New York as a reporter, producer and presenter on shows for various channels. She is currently a freelance writer.
Contents:-
Part 1
1.Lessons from a Legend
2.Small Screen, Big Dreams
3.He Needs to be the Boss
4.A Leap of Faith
5.A Family of Friends
6.Problems of Plenty
7.Always Ahead of the Times
8.Hot, Hot, Hot
9.Snakes and Ladders
Part 2
10.A Channel Is Born
11.Murdoch's Long Shadow
12.Making News
13.Ambition, Aggression, Audacity
14.The Year if Living Dangerously
15.His and Misses
16.Going, Going...
17.A White Knight ?
18.Over and Out
9780670088904
Purchased Prism Books,Kochi
Television broadcasting of news
Broadcast journalism
070.195 / IND/NE
NETWORK 18 Audacious story of a start-up - 1 - USA Penguin 2016/01/01 - 320
Description
About the Book: Network18
As Indians got their first taste of satellite television during the first Gulf War, Raghav Bahl saw his future in the signals flickering across the small screen. Armed with burning ambition, keen business sense and amazing audacity, he assembled a group of talented professionals and rank beginners to launch one of Indias earliest start-up success stories. Starting from a small room in New Delhis Safdarjung Enclave, Television Eighteen (TV 18) grew into Network18, one of Indias biggest media conglomerates. In less than two decades filled with excitement, adventure and frequent crises, Network18 launched pioneering properties, television and film careers, and racked up partnerships with blue-chip media brands like CNBC, CNN and Viacom. But a mix of hubris, overreaching and external factors set it up for a free fall. This is a story of brilliant ideas, severe setbacks, naked aggression, spectacular victories and fatal flaws. Its a story of a media empire that could only have been Made in India.
About the Author: Indira Kannan
Indira Kannan has over two decades of experience in print and television journalism. After starting her career with India Today, she joined Television18 (later Network18) in 1995 and worked with them until 2011 in New Delhi and New York as a reporter, producer and presenter on shows for various channels. She is currently a freelance writer.
Contents:-
Part 1
1.Lessons from a Legend
2.Small Screen, Big Dreams
3.He Needs to be the Boss
4.A Leap of Faith
5.A Family of Friends
6.Problems of Plenty
7.Always Ahead of the Times
8.Hot, Hot, Hot
9.Snakes and Ladders
Part 2
10.A Channel Is Born
11.Murdoch's Long Shadow
12.Making News
13.Ambition, Aggression, Audacity
14.The Year if Living Dangerously
15.His and Misses
16.Going, Going...
17.A White Knight ?
18.Over and Out
9780670088904
Purchased Prism Books,Kochi
Television broadcasting of news
Broadcast journalism
070.195 / IND/NE