The TTK Group was founded in 1928 in Chennai (then Madras) by T.T. Krishnamachari, who later became a Union minister and held the portfolios of finance, industry and commerce for close to fifteen years. In this book, the current chairman T.T. Jagannathan, along with Sandhya Mendonca, takes us through the journey of this extraordinary company which fought off bankruptcy and rose like a phoenix to become a highly profitable, successful entity. What makes this story all the more startling is that T.T. Jagannathan is an accidental and reluctant businessman. He came into the profession very unexpectedly, and without any preparation, with neither an MBA nor having ever worked in the family business before having its very survival entrusted to him. Like a phoenix, the Group and its constituent companies, have risen from the ashes, many times over, to stand tall and proud. This is the story of a journey that began with early success and experienced catastrophic disasters, and set about turning its fortunes around in stunning comebacks, time and again. With invaluable business lessons, decades of experience and innovation distilled in these pages, Disrupt and Conquer is a must-read for aspiring entrepreneurs, executives and business leaders.

Contents
1.An Accidental King
2.The Founding Fathers
3A.A Thorny Baton
3B.An Anchor and a Guide
4.A Pressure Cooker Experience
5.The Invention That Saved Prestige
6.Disrupting the Old Order
7.Success and Crash
8.Transforming toTurnaround
9.Growing in Europe and at Home
10A. Cooking up Inventions
10B. A Cook in the Top Job
11.Manugacturing Innovation
12.Marketing Love
13.Skore and More
14.Business not as Usual
15.Professionals in Charge
16.A Social Conscience
17.The Karma of Business